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Automakers Ford and Skoda take somewhat similar approaches in new print campaigns for the Ranger and Yeti models, respectively, but the results are markedly different. Ogilvy London's pulp-magazine-style work for Ford (above) is fun and over-the-top but not forced. You can imagine the vehicles taking part in the action. On the other hands, the Skoda campaign from Italy (below), by agency Cayenne Milan, unwisely links drinking and driving with its "Love it on the rocks" headline and scenes in a martini glass.
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