Ford Escape climbs 4-story rock wall

Flickr user Spitzgogo snapped this photo in Taipei City of what appears to be a very curious billboard indeed: a four-story-high wall/ad for the Ford Escape. I have a nagging feeling that Jeep did something like this recently, too, but all I can find is Adland’s story about the Jeep that climbed up the side of Penn Plaza.