Ford and W+K Celebrate Modern Explorers Who Reach for the Stars—and the Rotisserie Chicken

Ads for redesigned Explorer takes some fun, relatable twists

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Some days, you’re in the mood to explore the hidden world around us and mysteries beyond the horizon of human endeavor.

But some days you just want a rotisserie chicken because holy crap how is it already 7 p.m. and your kid still has to make a scale model of a xenon atom or whatever before tomorrow morning but did they tell you about it Tuesday when it was assigned, of course not, because god forbid you find out about these things with more than 12 hours’ notice just once in a given school year.

Clearly,

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