Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When you’re at a sporting event surrounded by a passionate crowd, you never want to be that dour downer staring blankly at a phone while everyone else enjoys a shared moment of emotional extremes.
But then again, if you want to participate, how long can you fake it without being exposed?
With the ongoing Rugby World Cup posing just such a dilemma for many, Heineken, by way of agency Publicis Italy, advises you to just go with the flow in a new spot about embracing a sport that you don’t understand at all.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in