For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What's Happening

Just go with the crowd, advises this ad from Publicis

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

When you’re at a sporting event surrounded by a passionate crowd, you never want to be that dour downer staring blankly at a phone while everyone else enjoys a shared moment of emotional extremes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in