For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

A refreshingly potent stunt from CP+B

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The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today.

Tequila fountains were set up at the Hollywood & Highland shopping center, iconic West Hollywood gay bar The Abbey and on the Venice Beach Boardwalk. While CP+B didn’t have final turnout numbers yet this afternoon (the fountains were running through 6 p.m.

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