For Manchester United's Marcus Rashford, Aldi's Powerful Film on Child Hunger Was Personal

Ad for Aldi promotes supermarket's pledge to give away 10 million meals to families in need

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LONDON—One in five children in the U.K. live in food poverty, and the coronavirus crisis has exacerbated the gulf between the rich and poor, heaping yet more pressure on already struggling families.

Marcus Rashford, a 23-year-old Manchester United soccer player and much loved anti-poverty campaigner in the U.K., successfully lobbied the British government to roll out its free school meals initiative to include school holidays, after many children were found to be going without meals.

Now budget supermarket Aldi has signed him to narrate a powerful animation about hunger and bring the issue to life from a child’s perspective.

The film, titled “Hunger,” centers on a poem written by author Giles Andreae, with illustration by artist Lisa Stickley.

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