Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine.
Instagram recently rolled out IGTV, a platform for uploading and watching long-form vertical content, accessible via Instagram or a new standalone IGTV app. And, of course, brands want in.
Early to the game is Bacardi, which is teaming up with Grammy-nominated DJ A-Trak and Les Twins (winners of 2017’s World of Dance, and who have performed with Beyoncé, Missy, and Meghan Trainor, among others) to produce a music video that is directed by fans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in