For Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in Real Time

The brand teamed up with DJ A-Trak and Les Twins

Music and social innovation have been key aspects of Bacardi's digital marketing recently. Bacardi

We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine.

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.