For a World in Quarantine, Ikea Created a Simple Ad About Reconnecting With Your Home

McCann Madrid quickly generated a timely message

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For better or worse, many of us around the world have never been closer to our homes.

As cities and, in some cases, entire nations have gone into quarantine to stall the spread of respiratory disease COVID-19, millions of people suddenly find themselves working from home or simply feeling locked in most hours of the day.

Ikea, perhaps the brand most synonymous with “home,” has created an ad touching on this surreal homebound moment. While the spot was created specifically for Ikea Spain, it was produced in both English and Spanish, and it’ll likely resonate with just about anyone around the world.

The ad was developed by McCann Madrid, which has created several

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