Food & Wine Changed Its Name to Food & Milk for a 'Got Milk?' Campaign

GS&P's cover wrap extends 'Food Loves Milk' positioning

Here’s a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a “Got Milk?” cover-wrap advertisement on its new issue—which looks like a normal cover but has Food & Milk as the magazine’s title.

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