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Here’s a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a “Got Milk?” cover-wrap advertisement on its new issue—which looks like a normal cover but has Food & Milk as the magazine’s title.
It’s the most fun expression yet of the “Got Milk?” campaign’s “Food Loves Milk” positioning, which launched two years ago and shows how milk pairs well with lots of foods and flavors, from savory to spicy to sweet.
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