Follow a Strawberry From Birth to Grave in This Oddly Emotional Ad About Food Waste

The Ad Council's remarkable new campaign


Strawberries make a powerful statement in "Save the Food," a public service campaign breaking today from the Natural Resources Defense Council.

Developed pro-bono by SapientNitro through The Ad Council, the initiative focuses on a sad reality: Some 40 percent of all food purchased in the U.S. each year goes uneaten, wasting money, water and energy to the tune of $162 billion. 

And consumers are mostly to blame. We throw food away too soon and too often.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in