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OK, McDonald’s: No mas! From all those e-mails yesterday and the 1 zillion items on Google News, I get the message: You’ve got a Shrek promotion afoot. An ogre-sized global Shrek campaign with TV spots and talking toys and interactive tie-ins. And it’s all about promoting kids’ health (something you may or may not be well suited for). Or spurring their imaginations. Or something. It’s the biggest thing ever on the planet, movie tie-in wise.
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