This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

'Keep your finger off the trigger'

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Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store in the middle of New York City. But this new project might be its craziest yet.

Millennials apparently love the combination of music and severed fingers, because that's the target market and the theme of this new video from Women Against Gun Violence.

It was directed and animated by Johnnie Semerad of Quiet Man, and is set to a folk song (that might remind you a bit of "Dumb Ways to Die") scored and performed by singer/songwriter Stephen Krauss.

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