Folgers’ manhole-cover ads look great but smell slightly less great

This outdoor work from Folgers coffee has been making the rounds on the ad blogs in the past week; now the New York Post adds some more info. Saatchi & Saatchi dressed up some New York City manhole covers to look like steaming cups of coffee. But according to the Post, the ads have the right look, but they don’t have the right smell. The “unjava-like aroma wafting through the steam holes” smells like the sewer from which it emanates, the Post gently points out.