Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere, lugging your paper notebooks.
In this new video from gyro Paris, flying reams of study materials distract, haunt and taunt a bunch of stylish teens. All that to promote Oxford's SOS Notes app, which lets users scan Oxford notebooks and save them to various devices as pdf files.
Setting aside whether that's a task that really needs its own app, it's hard not to wonder if Oxford should really sell it as an oppressive, inescapable nuisance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in