Flo Survives Progressive Scandal, Fronts New Charity Initiative

Character's red-carpet dress auctioned on eBay

Remember six weeks ago, when people were calling for Flo's pale, peppy head on a platter after Progressive supposedly defended a customer's killer in court? Well, we knew Flo was too big to fail—and indeed she was. Stephanie Courtney's character is still on the air, and now she's fronting the kind of new initiative that's perfect for a brand trying to heal from a social-media flogging—a charity project.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in