Flo Is a Problem for Progressive in Social-Media Crisis

Charming ad character now insipid

Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not.
     Matt Fisher's devastating Tumblr post about the death of his sister, a Progressive customer, in a car accident—and his claim, though the company denies it (UPDATE: which Fisher insists, once again, is true), that it defended her killer in court in an effort not to pay out the benefit on her policy—have left Flo completely out of her depth.

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