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Chipotle always has fun on Halloween with its annual Boorito fundraiser—offering a $3 burrito, bowl, salad or tacos from 5 p.m. until closing to those wearing costumes, with proceeds (up to $1 million) going to the brand's sustainable and healthy food foundation.
This year, the chain has added a spooky new requirement: To qualify for the Boorito deal, have to add an unnecessary ingredient to your costume—much as Chiptle's frightening rivals add unnecessary ingredients to their food.
The promotion is being advertised with the spot below, from production company/agency Piro, which worked on Chipotle's "Farmed and Dangerous" scripted satire last year, among other projects.