Diversity, Equity and Inclusion

FitTrack Campaign Connects Body Positivity With Health Benefits

'One Size Fits One' comes from Toronto agency The Garden

FitTrack billboard — FitTrack wants to bust industry myths with its 'Live Your True Health' global campaign.FitTrack

By Kyle O’Brien

January 8, 2021

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The past couple of years have been a boon for body positivity, with the likes of Lizzo, Tess Holliday and Jameela Jamil giving confidence to people of all body types. Health management tech company FitTrack shows that having an affirmative body attitude can also be synonymous with good health.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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