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Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.)
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