Fishing Ad in Times Square Openly Loathes the Big City

Colle+McVoy cuts bait for RBFF

Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.) The next screen promotes, the RBFF's boating and fishing resource. The campaign will not heed its own advice, however—it will remain in Times Square all summer long.

Recommended articles