Fisher-Price’s Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

Digital play with a 'preserved human connection'

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill of screen time. 

@nudd Tim Nudd is a former creative editor of Adweek.
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