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A get-rich-quick expert slaves away as a bellboy. A guy's date is a psycho with a boyfriend. Another guy takes pills from someone impersonating a doctor. Those are the "twist" endings in some new FirstBank spots from TDA Advertising & Design. They warn against get-rich-quick schemes and tout the bank's "mobile alerts" designed to let customers "know about trouble before it happens." FirstBank is, of course, seeking to differentiate itself from larger competitors by stressing its consumer-focused business philosophies and service offerings, etc.
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