Firm uncovers SWI: Shopping while intoxicated

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We read this morning that someone has done an official study on British Internet shopping trends and discovered that many of our across-the-pond relatives are going on online shopping binges while drunk and/or “in a state of undress” (their words, not ours). The syndrome even has a highly appropriate acronym: BLOTO, for Buying Loads of Tat Online. The research, conducted by a U.K-based customer experience firm called Conchango, claims that 7 percent of Brits say they know someone who has shopped online while hammered, while another 6 percent claim to know someone who has shopped while unclothed.

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