This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee

Kimberly-Clark brands collaborate to launch 'Period or Not, She Can'

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Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience—menstruation—still remains heavily stigmatized as many still face discrimination.

In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman soccer referee, Lea Campos. Leveraging the massive attention focused on the FIFA World Cup, the brand aims to draw attention to the fight women had to endure just to break into the sport—much of which was due to their periods.



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