FIFA brands World Cup with its own melody



The World Cup not only has an official beer, soda, airline, automaker, credit card, etc., etc., it also has an official melody. Billboard is reporting that the melody, called “Bamboo,” will be sold as a ringtone, used in special World Cup remixes of hit songs and featured prominently in advertising from sponsors like Adidas, Budweiser, Coca-Cola, McDonald’s and Phillips. (Of course, while 30 billion TV viewers will hear the melody in the coming weeks, we can’t find it online yet.

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