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Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in a MasterCard spot a while back, with brand-centric lyrics performed by its original singer, Bonnie Tyler, was priceless. And these days, "Total Eclipse" has resurfaced with a vengeance. Diva impressionist Christina Bianco's performance of the song in the style of Adele, Cher, Streisand and others is approaching 2 million YouTube views since being posted earlier this week.
Now, Fiber One gets in on the act with a pair of amusing 30-second spots from Saatchi & Saatchi.
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