Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That’s Total Poppycock

Ready to get 'a little excited' by the 500X?

Headshot of Tim Nudd

There are ads where you can't quite believe the premise, and this is one of them.

How did the Fiat 500X SUV come to be? Well, it seems a little Fiat accidentally swallowed a little blue pill—and quickly grew bigger. Seriously, that's the plot of this commercial from The Richards Group. It's even odder because it's so nicely shot. (It was reportedly filmed in Pitigliano, Tuscany.)

Says the YouTube description: "The Fiat 500X is bigger, more powerful and ready for action. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and you will too."

Or you could be left wondering what you just saw.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register


@nudd Tim Nudd is a former creative editor of Adweek.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}