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For all the debate about strategy and rebranding with those ill-fated Seinfeld Microsoft ads, my real beef was that they just weren’t that funny. Snappy dialogue and non-sequiturs can make for great ads, but the repartee between Seinfeld and Gates just felt weak. To see celebrity banter done right, you need only watch Tina Fey and Martin Scorsese in Ogilvy’s American Express campaign. A new spot starring the pair aired during the Emmys on Sunday.
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