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Feeling Something Unexplainable? These Fun Rosetta Stone Ads Say There's Probably a Word for That

Learning new languages isn't easy, but new work from Duncan Channon makes it look thrilling

A colonial-era man painted gold, posing as a statue — Directed by Marie Schuller, 'The Appointment' and 'Turf War' introduce words and phrases from a variety of languages as their own unique characters.Duncan Channon, Rosetta Stone

By Sara Century

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Finding a new phrase that explains a feeling or circumstance that you could never find the words to describe is a universally delightful experience. That’s just one reason that, while learning a new language takes time and it isn’t easy, there are major moments of satisfaction along the way.

Leading with the elation that can come from new word discoveries, language learning platform Rosetta Stone is launching its “There’s A Word For That” campaign. Created in partnership with the company’s recently-assigned creative AOR Duncan Channon, this initiative is emphasizing the unique qualities of Rosetta Stone by moving away from the gamification of competitive apps and leaning into the versatility of language.

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Sara Century

Sara Century is a freelance writer for Adweek.

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