Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.
Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which Grey, New York, makes a little mobile home out of a shipping container, drops it in New York's meatpacking district, and then asks blindfolded people where they think they are. Without fail, they believe they are in a lovely-smelling Eden full of puppies and rainbows.