Fearless Girl’s Creators Tell All About Their Famous Statue, Including Her Biggest Secret

McCann's Tali Gumbiner and Lizzie Wilson come to Cannes Lions

Headshot of Tim Nudd

CANNES, France—Tali Gumbiner and Lizzie Wilson, the young creative team at McCann New York who made Fearless Girl, are at Cannes Lions for the first time. And as expected, it’s been a bit of a crazy week for them.

Their State Street Global Advisors statue, easily the most breakthrough pop-culture icon to emerge from advertising this year, has been fully embraced by the Cannes judges, too. She won three Grand Prix on her very first day here, and has collected a slew of other Lions as well.

Adweek sat down with Gumbiner and Wilson on Wednesday to chat about their famous work, and we wondered: At this point, is there anything we don’t know about her?

Turns out there was. From a mishap during her creation—which they weren’t sure their colleagues at McCann knew about, even today—to a poignant story of when she was first installed on Wall Street in the early hours of March 7, we learned plenty about Fearless Girl that we didn’t know before.

We also heard from Tali and Lizzie about their whirlwind tour of Cannes, and where they can possibly go from here in their careers.

Check out the video above for the full story.

@nudd Tim Nudd is a former creative editor of Adweek.