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CANNES, France—Call her Peerless Girl.
McCann New York’s Fearless Girl statue, placed on Wall Street for State Street Global Advisors as a symbol of the power of women in business, enjoyed a spectacular first day here at the Cannes Lions festival, sweeping the first three competitions by picking up the Grand Prix in the Glass, PR and Outdoor Lions.
The three jury presidents—Wendy Clark (Glass), Karen van Bergen (PR) and Bruno Bertelli (Outdoor)—all raved about Fearless Girl and how it had such immediately global impact through such an incredibly simple and inspired execution.
“It’s hard to go three-for-three,” said Clark, the CEO of DDB North America.