Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown

A new analysis found fitness and interior design visuals have been especially popular

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Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic.

The video creative platform first registered an abnormal spike in entertainment and gaming ads centered on fear, with war and destruction being a common theme.

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