Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown

A new analysis found fitness and interior design visuals have been especially popular

Close-up of a woman sweating
Fitness was among the social media ad themes that have seen a performance boost under quarantine. Orangetheory

Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.