Fayetteville looking for a few good patriots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Quick, name the most patriotic city in America. Did you say Fayetteville? Probably not, but that's been the town's brand positioning for the past several years. Quick, name the state Fayetteville's in. Did you say North Carolina? If you did, you're better at geography than I am. Durham ad agency The Republik pledges the allegiance of Fayetteville (and Cumberland County more generally) in a tourism and business campaign that features gifts and apparel like T-shirts, caps, ties, keychains, mugs, dog collars, pens, doormats (they're trying to build up the permanent population, too) and even a flashlight that resembles the Statue of Liberty's torch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in