Fathers Will Love This Citroën Ad With a Dad Who Has Extremely Clingy Kids

Where can he find some relief?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's a lot harder for a father to have fun, whatever he's doing, while his three young kids are clinging to his body at the same time.

This parenting-humor ad, aptly titled "Daddy," won a silver Lion in the Film category at Cannes last week for French automaker Citroën and Havas agency Les Gaulois.

Photographing birds, taking tango lessons and playing soccer are just a few of the hobbies that lose some of their charm for a man encumbered by his offspring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in