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Samsung has aimed to develop epic-style adverts in recent years under its “Awesome is for everyone” platform. The latest is no exception as it sees a father and son experience the world by traveling from their couch, enjoying the power of the Galaxy A smartphone range.
The three-minute spot titled “The Awesome Product Adventure” from Wieden+ Kennedy Amsterdam explores many of the features provided by the phone, including a two-day battery life and the creative opportunities it presents while sending the duo through a series of adventures—experiencing a talking otter and dancing rock men—all powered through the phone.
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