Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lady Gaga for Polaroid, Matthew McConaughey for Wild Turkey, Jay-Z for Puma … there’s a long line of celebrities who’ve at some point put the creative director hat on. Whether or not these appointments are actually effective is up for debate, but it seems as though brands enjoy having a famous name on their payroll regardless.
At any rate, Fat Joe is here to make fun of the very concept of celebrity creative directors in a campaign for Hpnotiq, the neon-blue liqueur that gained popularity in the early aughts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in