Fat Joe, Nike and Foot Locker Rediscover '90s Hip-Hop in a New York Cab

Brands strengthen partnership in new campaign

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Remember the ’90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes?

Nike and Foot Locker looked to tap into that nostalgia in their most recent campaign, which launched late last month to promote the new Nike Air Origins and Nike Air Frequency packs.

The two brands have a long history. Since they largely serve the same audiences, their fortunes are tied closely together; as Nike’s sales rise, so

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