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In the late 1970s, long before today’s crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty.
To call attention to the historical and still-persistent lack of fashion and beauty products made for and by people of color, the brand partnered with Sephora, Digitas, Vox Creative, Ventureland and Epic Stories for The Beauty of Blackness, a documentary film that premiered during Tribeca’s Film Festival on June 12.
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