This Fashion Brand Just Released Its New Lookbook in Google Street View

Take a tour of OneMeth's latest streetwear

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If you're a streetwear brand, what better way to show off your fashions than through Google Street View?

Clothing label OneMeth has done just that with what it's calling Google Streetwear View. Rather than put out a traditional lookbook, the brand—created by Toronto digital and design shop OneMethod—brought in a photography team to shoot 360-degree images of models wearing its fall/winter 2015 apparel. The results are available for viewing in Google Street View, thanks to Google's virtual "See Inside Tour" function.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in