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I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's abundant text, which begins, "Just tear off a piece of this page, pop in your mouth & enjoy … !" Yeah, I'll get right on that. The vile concept is clearly designed to generate free-media coverage such as this post. (This includes calling it the first of its kind, which it is not.)
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