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Here's a pretty clever new chapter in Samsung's long-running mockery of Apple line-waiters. For the launch of the Galaxy S4, New Zealand agency Colenso BBDO created a "Smart Phone Line"—a digital queue that fans could join and then move up in line by posting in social media about the phone. A large screen in Auckland actually showed the avatars waiting in line, sharing tweets in real time and skipping ahead. (The fan who worked his or her way to the front of the line by launch got a free S4.)
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