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Household rules can sometimes feel like chores, but when reframed as a positive, they can bring everyone together. This is the lesson in a touching new spot for Coca-Cola Brazil, where common rules like listening when someone speaks, learning to share and knowing when to ask for help are explored to show genuinely affectionate moments.
Created by David SP in São Paulo, the inclusive minute-long spot shows glimpses of subtle, yet special familial highlights like children sharing a slice of cake, a couple slow-dancing in their living room and a mother comforting her daughter.
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