This Family Gets Awesomely Excited About Cheap Thanksgiving Meat

And, of course, cheap yams

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No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers have long had for stocking less-than-prime cuts. Directed by Rick Knief of Accomplice Media, the ad is mostly worth watching just for the actors' reactions, which are definitely Grade A.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."