Fake Love’s Lead Creative Technologist on the Power of Combining Art and Tech

For Jasmin Rubinovitz, it all started with mud

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When Jasmin Rubinovitz isn’t at work, you might find her playing with mud.

Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany—the different disciplines balance each other out beautifully. Computer science is relatively new, exact and technical. Ceramics, an ancient, imperfect art form, reminds Rubinovitz to remain patient and focused.

“If you hurry, you could ruin weeks of work,” she said. “When I am on a pottery wheel, I have to be extremely focused on only what I am doing.



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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.