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The U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) takes on underage drinking in new PSAs from Deutsch showing parents in denial who refuse to acknowledge that their teenage kids might consider trying alcohol. The teens are portrayed by mannequins to underscore the unreal view their folks have of them. In the best spot, "Julia," a mannequin arriving at a party gets a text that reads, "Jay brought a bottle :)"—as the adults prattle on in the front seat.
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