Fake kids are the only kids who don’t booze

The U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) takes on underage drinking in new PSAs from Deutsch showing parents in denial who refuse to acknowledge that their teenage kids might consider trying alcohol. The teens are portrayed by mannequins to underscore the unreal view their folks have of them. In the best spot, "Julia," a mannequin arriving at a party gets a text that reads, "Jay brought a bottle :)"—as the adults prattle on in the front seat. The parents, of course, are the real dummies here. Maybe they killed so many brain cells while drinking as teens themselves that they can't remember what it was like to be wasted and puking under the bleachers as M.C. Hammer's beats wafted out from homecoming dance in the gym. Ultimately, I wouldn't worry about the kids here. Even with a drinking problem, they can always find work in department stores. Via Osocio.

—Posted by David Gianatasio