Fake Commercial Actors Battle to Run Their ESPN Fantasy Football League in W+K Ads

Down the rabbit hole

You didn't know this, but cheesy commercial actors all know each other, they compete in ESPN fantasy football leagues together, and they all battle to be commissioner—even daydreaming about it while they're supposed to be working.

That's the premise of this goofy, meta campaign from Wieden + Kennedy New York, featuring a fake allergy medicine commercial actor, a fake restaurant commercial actor and a fake shampoo commercial actor—idiots, all—who are engaged in a silent war to become commish, lest the others bring their questionable talents to the job.

Critics will complain that these are just ads for ad people. But really, isn't everyone an ad person these days—particularly ESPN's young male target?


Client: ESPN

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Jaime Robinson, David Kolbusz

Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: Toliver Roebuck

Copywriter: Howard Finkelstein

Producer: Kristen Johnson

Executive Producer: Temma Shoaf

Account Team: Mike Welch, Alex Scaros, Liz Lindberg

Business Affairs Team: Sara Jagielski, Karen Crossley, Breck Henson, Sonia Bisono

Production Company: Arts and Sciences

Director: Matt Aselton

Executive Producers: Marc Marrie, Mal Ward

Line Producer: Zoe Odlum

Director of Photography: Benn Martenson

Editing Company: Cosmo Street

Editors: Tiffany Buchard (TV), Zoe Mougin (Web)

Assistant Editor: Chrissy Doughty

Post Producer: Valerie Sachs

Executive Post Producer: Maura Woodward

Visual Effects Company: SwitchFX

Online Editor: Jon Magel

Online Producers: Diana Dayrit, Cara Flynn

Mix Company: Sound Lounge

Mixers: Glen Landrum, Tom Jucarone

Color Company: Company 3 NY

Colorist: Tim Massick

Animation Company: Joint New York

Animator: Yui Uchida

Music Company: APM


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