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Sex workers don’t often have a voice—but Swedish agency Åkestam Holst has found a powerful way to make people sit up and listen to them.
The shop, which was named Adweek’s International Agency of the Year in 2017, created a fake “call girl” sex service targeted at men and offering “real girls, no fake profiles.” The message was advertised on digital billboards and in print as part of a campaign for non-profit Talita, which works to help vulnerable women escape sex work.
People
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