Fake ‘Call Girl’ Line Presents Real Life Horror Stories of Trafficked Women

Swedish agency Åkestam Holst directed callers to recordings of women discussing their exploitation in the sex industry

Non profit Talita, which works to combat sex trafficking, was behind the stunt. Akestam Holst / Talita

Sex workers don’t often have a voice—but Swedish agency Åkestam Holst has found a powerful way to make people sit up and listen to them.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.